Proenza Schouler transcends traditional design boundaries, creating womenswear and accessories that are at once sophisticated and inherently intuitive. With an unparalleled use of craft and focus on fine materials, each piece is a carefully constructed expression of confidence, infused with a sense of effortlessness and ease. 

Based in New York and founded in 2002 by Jack McCollough and Lazaro Hernandez, Proenza Schouler has emerged as a seminal brand in the landscape of American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the brand was quickly established as a leading talent in the industry. Proenza Schouler has been recognized with five CFDA awards, including the 2003 Swarovski award for Ready-to-Wear, the 2009 Accessory Designer of the Year award, and the Womenswear Designer of the Year award in 2007, 2011, and 2013.

The brand’s secondary line Proenza Schouler White Label was launched in 2019 and is the relaxed everyday expression of the Proenza Schouler look. While Proenza Schouler serves the woman’s public facing life, White Label delivers pieces that elevate her off-duty hours. Proenza Schouler has a flagship boutique located at 153 Mercer Street in New York, and is sold in over 350 doors worldwide, including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Neiman Marcus, Galeries Lafayette, and Holt Renfrew. The brand is available online at www.proenzaschouler.com, as well as through its retail partners including Net-A-Porter, Moda Operandi, and FarFetch.

In 2025, Rachel Scott was appointed Creative Director of Proenza Schouler. With a global perspective and a commitment to placing women at the center of her work, she builds on the brand’s foundation of New American Luxury.