Proenza Schouler

Introducing the Proenza Schouler White Label campaign, captured in New York City. Campaign images by Tim Elkaïm. Video by Cecile Winckler.
Spring 2020 continues the new era of White Label’s fresh and elevated direction. This season includes luxe textures like matte leather, boucle, and plissé pleats.
The New Season
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
-Jack McCollough and Lazaro Hernandez
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