Introducing the Proenza Schouler White Label campaign, captured by Tim Elkaïm in New York City.
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
Pre-Spring 2020 marks a new approach to White Label, mixing house design codes with a relaxed sensibility. Bold prints, double faced coats, and sinuous jerseys are shown alongside sharp denim and luxurious knitwear.
The New Season
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
Campaign image from the White  Label pre-spring 2020 collection
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
-Jack McCollough and Lazaro Hernandez
Shop the White Label Collection
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