The Fall 2018 Collection drew from many '70s American-based references like tie-dye, macramé, crochet, and fringe. With this spirit, the Grateful Dead became a point of inspiration. By distilling elements of the Grateful Dead’s insignia, a stripped down thunderbolt emblem was adapted and licensed in collaboration with Warner Music Group. The adapted icon was incorporated into an exclusive capsule of knitwear and leather goods.
proenza schouler grateful dead bags

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