Proenza Schouler White Label fulfills the relaxed expression of the well defined Proenza Schouler woman. Classic silhouettes are gently constructed with ease and luxurious fabrications. A wardrobe created to occupy everyday life, where unobserved objects and familiar gestures occur simultaneously and discreetly. Moments lost during a day’s movements can be rediscovered, fusing a collective memory of life in the city.
Lost and Found | Campaign by Kevin Tekinel and Charles Levai
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
-Jack McCollough and Lazaro Hernandez
End of Lost and Found.